1. ShareMarketing Overview

ShareMarketing is ShareCRM’s integrated marketing solution that provides enterprises with an end-to-end “lead-to-revenue” marketing management platform.

picture coming soon:

ShareCRM’s core marketing business process:

picture coming soon:

Key benefits of ShareMarketing:

1. Channel Performance Tracking
   Integrate with existing marketing channels to track lead sources through a unified Lead Management dashboard. Evaluate channel effectiveness to optimize resource allocation and improve lead acquisition efficiency.

2. Precision Lead Qualification and Management
   Visualize lead lifecycle management with source identification, duplicate handling, quality scoring, and distribution workflows. Enhance conversion rates by monitoring channel-specific lead progression.

3. Prospect Nurturing & Conversion
   Drive incremental growth from existing Accounts and leads through multi-touch engagement via Live sessions, Conferences, ads, employee advocacy, WeChat Official Accounts, SMS, and email campaigns. Enrich customer profiles for targeted nurturing.

4. ROI Analytics
   Measure marketing effectiveness across channels with data-driven insights on investment returns, enabling optimal strategy selection.

2. Module Features

2.1 Multi-Channel Lead Acquisition

Traditionally, marketing channels operate in silos with fragmented customer data. ShareMarketing centralizes channel management, providing real-time visibility into campaign performance and lead capture—tracking website visitors, product interests, WeChat Official Account engagement, and event participation.

The platform supports automated lead ingestion from websites, offline events, WeChat, and other sources. Captured Leads are stored in the Lead Pool for standardized lifecycle management.

picture coming soon:
Centralized lead database for enterprise-wide private domain traffic

2.2 Lead Nurturing & Conversion

All campaign-generated Leads are automatically captured. To streamline marketing-to-sales handoffs, we recommend implementing this Lead Lifecycle Management workflow:

picture coming soon:
Lead Lifecycle Management Process

CRM administrators should configure these key components (contact implementation consultants for assistance):

1. Enable Lead Lifecycle Stages
   Implement stage-based progression. Raw Leads from marketing channels remain in nurturing until meeting MQL (Marketing Qualified Lead) criteria before sales assignment.

picture coming soon:

picture coming soon:
Marketing marks Leads as MQL when sales-ready

1. Duplicate Lead Handling
   Auto-merge duplicate Leads with [Duplicate] tags. Click tags to review matched records across Leads, Accounts, and Contacts.

picture coming soon:

picture coming soon:

1. Lead Scoring Rules
   Multi-dimensional scoring prioritizes Leads, establishes qualification standards, and aligns marketing-sales criteria.

picture coming soon: