1. Marketing
1.1 The relationship between marketing activities and marketing scenarios
The marketing scenario is the marketing activity, which can be understood as the front-end application of the marketing activity, which is used for promotion and dissemination of the event, sign-up, event notification, etc., while the back-end business flow and data analysis are handled in the CRM business;
Access [Settings] - [Marketing Event Settings] to map the event type to the event marketing scenario for front-end promotion and customer acquisition:
1.2 The difference between event marketing, live broadcast marketing and conference marketing
Events, live broadcasts, and conferences are all marketing activities in essence. Event marketing can be understood as non-offline conferences, online live broadcasts, and other types of online and offline activities that can be promoted under event marketing to acquire customers. The characteristics of online live broadcast and offline conference scenarios It is relatively strong, so it is disassembled separately, so that market personnel can more intuitively check the data of live broadcast reservation, viewing, review, interaction, etc., registration and actual check-in data of offline meetings.
1.3 How to add enterprise logo to the QR code?
Visit [Marketing] - [Settings] - [Basic Settings] to enable the QR code logo, that is, all marketing QR codes and poster QR codes will add the company LOGO in the company introduction by default;
1.4 What is the validity period of QR codes and links?
Marketing Link supports the generation of promotional content QR codes and links of different channels, and can use appropriate promotional content QR codes and links according to application requirements;
- QR code: valid for five years, mainly using short chains to generate QR codes to reduce the density of QR codes;
- Short link: valid for five years, suitable for use in scenarios such as SMS content or official account reply content;
- Long link: Permanently valid, it is recommended to use long link in permanent application scenarios such as official website, official account menu, original text link;
1.5 How does the Official Account associate with the Mini Program?
All scenarios of opening a mini-program on a WeChat official account or opening an article from an official account on a mini-program require the WeChat official account and the mini-program to be associated first;
Log in to the WeChat Public Platform , visit [Mini Program], check whether the official account is associated with the Mini Program in the Mini Program Management, and click [ Add] can be associated with a new applet;
1.6 How to insert official account tweets into Mini Programs?
1. The mini program path to obtain marketing promotion content
2. Insert the applet into the tweet of the official account
- Log in to the WeChat public platform (https://mp.weixin.qq.com), create a new graphic message, and choose to insert a small program;
- Enter the name of the applet to be used in the pop-up box for selecting the applet (that is, the name of the applet bound to the marketing channel)
- Paste the marketing promotion content mini program path obtained in step 1 in the mini program path, select the display mode as the mini program card, and then click OK;
1.7 How to add corporate WeChat friends through SMS link?
SMS is a commonly used promotion method for companies to invite notifications for daily activities. Based on the external link capability of WeChat Mini Programs, we can guide customers to WeChat to provide services for them by inserting the conversion link of Mini Programs in the SMS content, such as adding corporate WeChat friends, enter the official account to follow tweets to get more services and provide users with a better experience. This guide will take the example of guiding customers to add corporate WeChat friends to provide one-to-one services:
1. Create business personnel's corporate WeChat to add friend QR codes;
Visit [Marketing] - [Enterprise WeChat Marketing] - [Fan Suction QR Code], and create a QR code for adding friends on WeChat for business personnel;
2. Obtain the external link of the applet for adding QR codes of friends on WeChat
- Under the promotion content of relevant activities, create an activity page with a QR code for adding friends on WeChat; create a new micro-page under the promotion content of related activities;
Fill in the micro-page name, page name, sharing description information, etc., add a custom layout on the canvas in the middle of the page, and double-click to enter editing;
In the custom layout, add the previous enterprise WeChat QR code, and add the corresponding guide description or other page design content and save it;
- After designing the promotion content, you can click the promotion button of [Promotion Content] to get the external link of the mini program of the "SMS" channel in the QR code and the link, and this link can be used for SMS push;
1.8 Activation, recharge and billing of FunShare SMS
1.8.1 Is there any charge for opening FunShare SMS?
There is no charge for opening FunShare text messages, but you will need to purchase SMS quotas to send text messages when sending text messages;
To find out how to apply for SMS service, please refer to: Open SMS service
1.8.2 How to buy SMS quota?
You can make online self-service purchases or ask your connected Fanxiang colleagues to place orders for you;
SMS quota package:
1.8.3 How to apply for an invoice for the SMS recharge fee?
Contact the FenShare colleagues who are connected with your company to handle it, and they will coordinate the FenShare Finance to issue invoices;
1.9 Authorization record for commercial copyright material of Maker Post
Chuangketie provides a large number of copyright resource pictures, materials, and fonts, without cumbersome searching or worrying about copyright risks;
When the user uses the Maker Poster/Picture Maker Tool for the first time in MarketingPass, there will be a prompt [Fill in commercial authorization information] in the upper right corner of the design window, click to fill in the authorization information for registration and filing;
Please note: Once the commercial authorization information is submitted, it cannot be modified. Please fill in the company name and unified social credit code correctly!
After filling in and submitting the information, the registration and filing of commercial material authorization of Makerpost will be completed on [Makerpost Platform]. If there is any copyright issue, you can contact Makerpost to issue relevant certificates.
1.10 How to desensitize the mobile phone number in Marketing Express?
In order to better ensure the security of customer assets, you can enable mobile phone number desensitization in [Settings] - [Security Management] of Marketing Express;
After it is turned on, it will desensitize the display of the mobile phone numbers of users and marketing users collected in all forms in the marketing channel, and users cannot view or export the mobile phone number information in the collected form records.
Example:
Before desensitization: 13800000000
After desensitization: 138**
1.11 When the customer registers for a meeting, why does the user click on the identity verification prompt "The type of post-action that is not currently supported"? What is the reason for this?
This action can only be supported after the company has opened a membership, and the new data will not take effect until the historical data takes effect.
1.12 After submitting the form under the event, there is no prompt that the registration is successful. How to configure this?
Separately set up a micro-page that prompts for successful submission. Click submit in the registration form to jump to this micro page
1.13 On the marketing pass mobile terminal, the offline activity is empty and no activity record has been found. May I ask where the corresponding background data refers to?
Corresponding to all the micro-pages of the activity marketing associated with the content center
1.14 The automatic deposit of clues failed when the participants in the marketing communication meeting failed, and it was prompted that the abnormal mobile phone number must be 11 digits. The mobile phone number in the actual form is indeed correct. What is the reason?
1. Confirm that the mapping rules are correct
2. Check whether there are other verification rules under the clue object, compare the verification rules with the fields and values of the mapping rules and check
1.15 How to automatically generate posters with QR codes for different sales for the posters of marketing through offline activities? Can you monitor the number of invitees for each?
You can use all-employee promotion. Employees will receive tasks on the sales app. Click on the task to operate and forward it to WeChat or copy the link to the customer. After the customer fills in, the promoter will be displayed in the background as the employee, which can be monitored in real time. Invitation of employees
1.16 When selecting SMS promotion, I checked the marketing activity, why is there no SMS template I want?
For example, if you are in a conference event, you want to invite conference promotion: create a new marketing text message, select conference invitation promotion, and if you want to notify the success of conference registration, select notification text messages, conference notifications, similar to this, we also have live broadcasts Marketing, Event Marketing (Other Marketing)
1.17 For full-staff marketing, where can the staff range be set? I don’t want to use Qiwei’s staff anymore, I want to use Qixin’s address book
System Settings-Basic Settings-National Marketing Sending Range
1.18 How to manage meeting sign-in
1. Marketing personnel can download the QR code for the conference registration in [Site Sign-in] of a specific meeting under [Conference Marketing], and place the QR code on the registration table or conference floor display stand when preparing materials for the conference site registration table in advance , the registered participants can scan the QR code to complete the check-in quickly;
2. In the meeting sign-in process, users can be guided to the sign-in station to scan the QR code to complete the meeting sign-in by signing in to receive the badge, drinking water or meeting materials;
3. Market personnel can also manually sign in for the participants in the background at the [Participants] of the specific meeting;
1.19 SMS channel and SMS signature review rules
The SMS channel and SMS signature need to be filed with the operator, and you need to provide the electronic files and paper documents of the following qualification materials (both must be stamped with the official seal of the company). If you have any questions, please consult Fanxiang customer service 400-186-9000.
1. A copy of the business license of the enterprise (three certificates in one, beginning with 9, and the official seal of the enterprise must be affixed)
2. Information security guarantee letter for information source access to the network (multi-page documents need to be affixed with the official seal of the company and the seam seal at the same time)
3. A copy of the ID card of the person in charge (the front and back sides are copied on the same A4 paper, and the official seal and corners are affixed)
4. Letter of authorization for opening SMS service (the ID number of the authorized employee corresponds to the ID card of the person in charge, and the official seal of the company needs to be affixed)
5. Free application for SMS channel (need to be stamped with the company's official seal)
6. Signature manual (need to be stamped with the company's official seal)
7. Signature certificate
1.20 For the promotion radar on the homepage of Marketing Communications, will the promotion radar on the homepage be counted for marketing activities promoted through WeChat Moments?
No, it only supports pre-heating, publicity, promotion or customer invitation of market activities through various promotion methods such as full-staff promotion, official account promotion, and SMS promotion, etc., to help enterprises quickly promote market activities and obtain more sales leads
