1. Embed the E-Marketing website tracking code in the enterprise's official website
Visit [E-Marketing] - [Official Website Access], copy the official website tracking code, and install it by the operation and maintenance staff of the enterprise's official website before the label of the website page to be tracked on the official website (it is recommended to put it at the bottom of the official website or the public page at the head to track the entire site).
2. Set the name and domain name of the website that has installed the tracking code in E-Marketing
Visit [Official Website Access], click the [Access Official Website Now] button, and fill in the official website name and official website URL with the tracking code installed in the pop-up box.
3. Configure the tracking page required by the official website
In the official website module, visit the [Management] official website tracking page, click [+Add Tracking Page], fill in the page name and page URL to be tracked, and you can track the page access behavior of the most concerned official website pages. For the first binding, you must first set a link to the homepage of the official website and then add *, such as https://www.fxiaoke.com* , it must be configured, otherwise PV and UV information will not be counted
4. Configure the leads form of official website and obtain the embedded code to post to the official website of the enterprise
On the official website to obtain leads, you can set the official website registration and retention form as needed (such as: apply for a free trial, 0 yuan trial listening, custom design, etc.), and click [Embed into Official Website] to get the location area where displays the information that is required when embedding official website retention form into the official website, and then you can collect official website information and put it into CRM sales leads.
For details, please refer to Official Website Leads Form Embedding.
5. Source identification and behavior tracking of leads obtained from the official website
For sales leads obtained through the leads form on the official website of E-Marketing, you can view the access source information (UTM parameter information) and all behavior tracks on the official website.
