Subscription accounts and service accounts are both types of WeChat official accounts. For an ordinary WeChat user, the difference that may be felt is that all messages of subscription accounts are stored in [Subscription Account Messages] in the WeChat chat list, while service account messages appear in the WeChat chat list as service account one by one;
For enterprise marketing staff, the main differences between WeChat service accounts and subscription accounts are as follows:
1. QR Code with Parameters
The WeChat service account supports parameter QR codes, and supports the generation of WeChat service account parameter QR codes in different scenes, which can help enterprises identify the source of followers of WeChat service accounts.
The subscription account does not support the parameter QR code.
2. Template Message
WeChat service account can apply for and use template messages as account service notifications. The template message content format is fixed and supports jump links. For enterprises, template messages are mainly applicable to business notifications, such as conference invitations or notifications, service work order notifications, order notifications, etc.;
Subscription accounts do not support template messages.
3. Graphic Push
The WeChat service account can push graphic messages to each user 4 times a month, provides an advanced group sending interface, and supports sending different messages to different users in combination with WeChat user tags and groups. It can send 100 times a day, which is suitable for targeted push content for WeChat fans with different tags and attributes;
The WeChat subscription account can push pictures and texts once a day, and all subscription account messages are stored in [Subscription Account Message], which is suitable for conveying information to users.
4. WeChat Pay
The WeChat service account supports opening WeChat payment. For WeChat service accounts that have activated the payment function, text or picture links can be included in the body of the pushed graphic message.
Enterprises can apply for corresponding subscription accounts and service accounts according to their own needs. ShareCRM platform currently supports the docking of WeChat service accounts to meet the business demands of enterprises in marketing and services.