Published at: 2026-10-12
Key Terms
Look up the key concepts and definitions used in FMCG distributor management.
Core concepts
| Term | Definition | Related Object |
|---|---|---|
| 1+N | An upstream and downstream collaboration model in which one brand (1) connects with multiple dealers (N) | Brand, dealer |
| Brand (upstream) | The manufacturer or master seller of FMCG products. It uses the brand system to manage marketing and channels. | Dealer, secondary dealer |
| Dealer (downstream) | An Account that purchases from the brand and sells to stores. It uses the dealer-edition CRM. | Store, secondary dealer |
| Secondary dealer | A distribution Account downstream of a dealer. It can be bound to a delivery dealer through a connection relationship. | Delivery dealer, connection relationship |
| Delivery dealer | An Account that handles Delivery to downstream. It establishes a connection relationship with a secondary dealer. | Secondary dealer |
| Connection relationship | A cross-enterprise data collaboration relationship between the brand and dealers, or between secondary dealers and delivery dealers | External Organization Provisioning, procurement business linkage |
| External Organization Provisioning | The provisioning model in which an Upstream Enterprise opens accounts for downstream enterprises through External | FMCG Distributor edition |
| Delivery strategy | The strategy by which the brand syncs master data, such as stores, products, and goods, to Downstream Enterprises | Data sync |
| Collection strategy | The strategy by which the brand receives downstream operating data, such as orders, inventory, and Fieldwork | Data sync |
| Allow list | The list of Upstream Enterprises from which downstream may initiate purchase return requests. The check traverses upward to the topmost upstream. | Purchase return request |
| Goods switch | The master switch that controls whether to Enable the Goods feature. Path: Setup > Business Rule Management > FMCG Business Plugins > Goods Settings. | Goods |
Secondary distribution
The distribution Mode must be “Level 2” (secondary distribution). Otherwise, the connection binding between secondary dealers and delivery dealers does not take effect.
Configuration path: Setup > Business Rule Management > Distributor Management.