Marketing staff can not only obtain access traffic, but also obtain account information when conducting company promotion, event preheating, brand operation, etc. through account acquisition articles.
Account acquisition articles can be used to:
* Promotion content of marketing activities, combined with marketing activities under the marketing calendar to promote activities;
* Employee customer acquisition article library, employees can view customer acquisition articles at any time for daily sales forwarding;
* Company dynamics, which can be posted to the dynamics of employee WeChat mini-program business cards;1. Add Articles
Visit [Content Center] - [Account Acquisition Articles], click [+New Article], you can select to create your own articles or quickly create content from articles on the company's own official account;
Take the creation of an article from an enterprise's own official account as an example:
1) Create Article
Click [Add Official Account Article], and in the pop-up window, you can paste the article link of the copied official account in the article link address bar, and click [OK] to enter the article editing page;
2) In the content box of the article, check the content and format of the graphic and text in the tweets of the company's original official account;
Notes:
- Special content such as voting, video, audio, and mini program cards in the original text of the official account will not be obtained, please pay attention to check the contextual guidance copy;
- Use the official account article typesetting tool for typesetting and style setting. Graphics and texts are added to the editor of the E-Marketing article. There may be style differences for complex styles, please pay attention to check;
3) Set Retention Form
At the bottom of the article editing page, you can select to add an extension form to the article, and insert a lead form into the article to obtain user retention;
Example of user accessing an article with a form:
4) Save the article, click the confirm button after completing all settings to save the article;
2. Use Articles
1) Promotion of campaigns. Usually promoted as a promotional soft article for daily brand operation activities, such as when signing a contract and disseminating the latest information, you can set up a retention portal to collect account needs or intentions;
2) Publish company moments. You can display the company's latest moments, activities and other information in the mini program micro-site;
