Connected to the advertising platform, from displaying click consumption to leads opportunity and order, evaluating the ROI of advertising scientifically through the whole link.
Advertising is the main part of B2B enterprise marketing expenses, but it is difficult to get an effective evaluation. The traffic obtained by search ads is getting less and less, but the promotion cost is getting higher and higher. The balance between cost and traffic is becoming more and more important.
At present, E-Marketing has supported access to the advertising platform:
- Baidu Marketing: Support access to Baidu search advertising account, obtain Baidu search advertising plans, consumption, display, clicks and leads generated by keywords, and evaluate the ROI of advertising through the whole link.
- Ocean Engine: Authorize ocean engine account to obtain Toutiao and Tiktok display advertising display, click, consumption, and leads data, and support enterprises to analyze the effect of Toutiao and Tiktok advertising.
- Tencent Advertising: Access to Tencent advertising account, monitor the advertising effect of Tencent ecology and WeChat ecology: consumption, display, click, leads generation, and conduct end-to-end ROI analysis on advertising placement.
At the same time, it also supports Zhihu, Sogou, Kuaishou, Shenma, and 360 leads collection:
- Shenma: It supports automatic connection with the leads collected by Shenma [Jinfan Construction] landing page.
- Zhihu: Supports automatic docking with leads collected on the landing page of [Zhihu Marketing Pictorial].
- Sogou: Supports automatic docking of leads, advertising plans, keywords, and landing pages of [Sogou E-Leads].
- Kuaishou: Supports automatic docking of [Kuaishou Leads CRM] leads, advertising plans, and landing pages.
- 360: Supports manual import of leads.