The channel QR code is a QR code with parameters based on the WeChat service account of E-Marketing, which provides enterprises with event promotion channel QR codes. After users scan the QR code and follow, they will be pushed designated messages, and be replied personalized follow-up replies while they follow the official account, and the corresponding event tag can be automatically marked to distinguish the source channel of fans and provide personalized services.
1. On the [Official Account Marketing] - [Channel QR Code] page, click [+ New Channel QR Code] to create a corresponding channel QR code for a certain marketing campaign or a certain channel;
2. On the new page of the channel QR code, set the follow-up reply message (up to three automatic reply messages) and the user follow-up tag;
3. In the [Official Account Marketing-[WeChat Users] list, users can be viewed according to channel sources or tags, and users can be subdivided into target groups for refined cultivation and transformation.
Tips:
- Automatic Reply: According to the needs of the event, different reply content can be set for different event channel QR codes. Three automatic reply messages can be set at one time, and it supports reply text, images or content in the E-Marketing content center.
- Automatic Tag: It is recommended to set a corresponding follow-up tag for the channel QR code, which can improve the user portrait of the fans of the service account, and is conducive to subdividing the fans of the official account and formulating corresponding cultivation and transformation strategies.