E-Marketing is an integrated marketing solution from customer acquisition to transaction provided by ShareCRM for marketing management of enterprises.

ShareCRM marketing integration core business process:

The value of ShareCRM's integrated marketing plan:

1. Channel Delivery Effect Tracking

Access to the existing marketing acquisition channels of the enterprise, through the unified lead management view and lead workbench, identify the source of leads, evaluate the lead output of the channel, help enterprises optimize channel configuration, and improve the efficiency of customer acquisition through existing channels.

2. Refined Leads Management

Identification of lead sources, repeated lead processing, quality assessment, visual digital management of distribution and circulation, helping the marketing department to track the conversion of leads obtained from various channels, and improve the efficiency of lead conversion;

3. Cultivation & Conversion of Existing Accounts/Potential Accounts

Look for growth in the stock, reach accounts through live broadcasts, conferences, advertisements, all-staff marketing, public accounts, SMS, emails, etc., interact with accounts, improve account portraits, and cultivate and incubate existing accounts/potential accounts.

4. ROI Analysis

Analyze the marketing effect of each target channel to obtain the input-output ratio, so that enterprises can find the optimal marketing method that suits them.

In the past, promotion channels were independent of each other, and different channels had different customer resources and processes. The marketing department could only promote and track each channel separately. Through Funshare, you can manage the promotion channels in a unified way, and integrate the channel promotion effects and lead acquisition. Let the marketing department be able to grasp account dynamics at a glance, such as: which accounts are brought by the official website, what products are they interested in, whether they follow the company's WeChat official account, whether they have participated in offline activities held by the company, etc.

E-Marketing has supported the access to the channels commonly used by enterprises to obtain leads, opened up official websites, offline activities, WeChat and other channels, and the account information (that is, potential account information) obtained through these channels can be automatically stored in the leads pool of the marketing department , execute the leads life stage advancement process.

The information collected by each content form of the marketing activity will be automatically stored in the sales leads. In order to realize the seamless collaboration between marketing and sales and improve the follow-up and conversion efficiency of leads, we recommend using the following lead life cycle management process. Carry out refined management.

According to this flow, we recommend that CRM administrators complete the following configurations for leads, and can contact an implementation consultant or CSM for help in implementation.

1. Enable the lead life cycle stage to enable lead stage management and advance the lead stage. For potential leads (Raw Leads) obtained through market channels that have not been obtained by the marketing department or fail to meet the standard scoring standards, they will not be submitted to the sales department for follow-up, and the marketing department will conduct continue to cultivate and reach the standard (market approval lead MQL) and then assign to the sales department for follow-up.

2. Enable thread duplication processing rules Set the thread duplication processing rules, the system will automatically identify duplicate clues, automatically collect and merge duplicate clues, and automatically add a [Duplicate] label, click the [Duplicate] tab to view duplicate data. 

In the duplicate data pop-up box, you can view the duplicate sales leads, customers and contacts of the current lead.

3. Enable intelligent lead scoring rules: Multi-dimensional lead scoring helps to classify leads, determine lead follow-up priorities, and establish a unified lead quality standard between marketing and sales.