To manage all tags of current marketing users, E-Marketing supports simple tag grouping. For tag grouping such as "basic information", "marketing preferences", "purchasing preferences", etc., companies can customize tags according to needs.

Visit [User Operations] - [Tag Portrait] - [User Tag Management] - [Settings] to enter the E-Marketing tag management, where you can manage tags and tag groups. It is recommended that enterprises set up the tags to be used in advance here;

A corresponding behavior or content tag can be set when the user scans the channel QR code to follow the official account or when the official account replies to the corresponding keyword;