ShareCRM E-Marketing supports membership management and loyalty cultivation for accounts. After membership management is enabled, membership levels, points and growth systems can be set, and CRM accounts can be targeted for marketing and care through membership level management. Different levels enjoy different rights and interests to enhance account loyalty. It supports members to attract new accounts, stimulate consumption, care about members, and wake up silent accounts to cultivate refined marketing. For example, member accounts will be given points and coupons when they place an order, stimulating consumption to activate repurchases, and increasing corporate revenue. At the same time, it also automatically collects member behavior and consumption records, continues to cultivate, and taps customer interests and subsequent consumption power.
Examples of Business Scenes: For common member management of accounts in the FMCG industry, education industry, or Internet industry, self-defined membership levels and upgrade rules: such as bronze, silver, and gold medals, silver medals need 1w growth value, and gold medals need 10w growth value , Silver members enjoy 9.10% off rights and interests, gold members enjoy 9.20% off, custom points rules such as: customer consumption is a gift point (1 yuan = 1 point) and superimposed growth value, the higher the member's transaction volume, the higher the level, the more privileges he can enjoy Well, the company conducts personalized and refined operations through membership classification, giving more advanced users more discounts, and continuously improving member account loyalty. Example of loyalty nurturing for member accounts:
1. Member Management Configuration Process:
After enabling member management, you need to go to Management->CRM Platform Management->Business Plug-in Management to configure the level, point rules and point growth value rules.
2. Add membership levels, define membership level names, upgrade conditions and membership benefits, such as bronze, silver, and gold medals, silver medals need 1w growth value, gold medals need 10w growth value, silver members enjoy 9.10% off for rights and interests, and gold members enjoy 9.2% off .
3. Create a member point rule, which supports points for a piece of data of the object, such as creating a new order point of 100, and also supports points for field values in the object, such as 1 point for each dollar of sales order amount.
4. Configure growth value rules, which can be converted according to points, such as increasing 1 growth value for every 1 point.
5. After the member management configuration is completed, a customer can be added as a member in the E-Marketing member center or the member object. When the account places a new order or other events trigger the points rule, the system will automatically add points and points to the member account. Growth value, when the growth value reaches the membership upgrade conditions, you can upgrade from a low level to a high level.
6. Query the list of member objects, the details of member points records and the details of growth value in CRM.
