In E-Marketing, the six identities of sales leads, WeCom accounts, official account fans, members, contacts, and accounts are finally collected and unified as "marketing users". For the underlying principles of marketing user identities, Please refer to Marketing Users.
Overall, the identity is mainly based on the association between the mobile phone number and the WeChat unionid. When you first started using E-Marketing, the scene of getting through the user identity is organized as follows:
1. Official Account
If the account has already followed the official account, send the micro-page registration link to the account through the official account. After the account fills in the mobile phone number, the fans of the official account and the mobile phone number will be associated with the same marketing user to realize the connection of identities.
Among them, the method of sending registration content to accounts through the official account is as follows:
(1) The template message sends the micro-page registration content to the account.
(2) Set the QR code auto-reply content of the official account channel as the micro-page registration form.
(3) In live broadcast marketing, conference marketing, and event marketing, when promoting registration content, the promotion channel should be the official account.
2. WeCom
(1) Add WeCom friends first, and then send mini program promotion materials to current WeChat users through WeCom sidebar, WeCom marketing assistant or WeCom mini program. After the WeChat user visits, the identity of the mini program visitor and the current WeCom account will be opened up by default.The effect is that there are mini-program user access behavior records in WeCom's sidebar marketing moments.
(2) The accounts in WeCom are manually created into accounts, leads, and contacts data in CRM, and the current WeCom account and the newly converted object data identity will be associated by default.
(3) Set up the QR code for attracting accounts on the official website, and use the QR code to attract fans. After the account adds an employee, they will become a QR code account, and the employee will automatically reply to the registration link. The account fills in the registration information and submits their mobile phone number, and the QR code account and mobile number will be associated to the same marketing user.
3. Mini Program
When using the mini program to promote content, the user opens the mini program to complete the authorization, and submits the mobile phone number form information through the mini program. At this time, the mini program information and mobile phone number will be associated with the same marketing user, that is, the identity is opened.