Published at: 2026-09-17
Partner marketing
Partner Marketing lets partners receive marketing content from an upstream enterprise, run joint promotions, and follow up on the resulting leads.
Before you start
[!IMPORTANT] - Confirm that your account has access to Partner Marketing. - Confirm that the upstream enterprise has configured the required application, role, and business rules.
Common scenarios
- An upstream enterprise distributes campaign content to multiple partners to expand its reach.
- A group headquarters launches a campaign, and subsidiaries promote it and follow up on leads.
Use marketing content
- Open Partner Marketing from the Partner Connect home page.
- Review the campaigns and promotional assets provided by the upstream enterprise.
- Select content that is appropriate for your target customers and share it.
- Follow up on the leads generated by the promotion and submit them to the upstream enterprise as required.
Benefits
- Extend brand reach through partner networks.
- Give partners on-demand access to approved marketing assets.
- Assign promotion-generated leads back to the partner for continued follow-up.
Process promotion leads
A partner can assign its promotion-generated leads to its own users for follow-up. After submitting a lead, continue with Create and Submit a Lead.
Access considerations
Available content and lead ownership rules depend on the scope configured by the upstream enterprise. If Partner Marketing is unavailable, ask the upstream channel manager to verify your application permissions.
Expected result
The partner shares campaign content and can continue following up on the leads assigned to it.