Published at: 2026-10-12
FMCG Van Sales Order Solicitation Management Overview
Understand the business positioning, two core sales modes, and applicable scenarios of FMCG ordering.
Overview
FMCG ordering manages the full closed-loop distribution of products from dealers to terminal stores under a channel-depth model.
It unifies two high-frequency sales actions — Van Sales and Order Solicitation — into one system, reducing manual entry and reconciliation costs.
Key concepts
| Concept | Definition | Related content |
|---|---|---|
| Van Sales | A driver visits terminals with a vehicle and completes on-site sales, returns, exchanges, and collection in one stop | Van Sales Mode Operations |
| Order Solicitation (Field Sales) | A salesperson visits a store to merchandise and place orders; the warehouse keeper picks stock and the delivery driver delivers and collects centrally | Order Solicitation Mode Operations |
| Stock Requisition Request | A driver’s request and approval to load products from the company warehouse into a personal vehicle inventory | Stock Requisition Request |
| Online Collection | Stores scan a QR code; the payment flows automatically to the company account for reconciliation | Online Collection |
Comparison of the two modes
| Dimension | Van Sales | Order Solicitation |
|---|---|---|
| Leading role | Driver | Salesperson → Warehouse Keeper → Delivery Driver |
| Working method | Dedicated person, vehicle, and route; visits with stock at a fixed frequency | Salesperson places orders in store; the back office consolidates stock and delivers |
| Applicable area | Dense terminal stores with a small delivery radius | Central cities with short distances, high fuel cost, and high throughput |
| Inventory loop | Loading is outbound; ordering during a visit ships and collects immediately | After ordering, consolidated picking, dispatch, and delivery shipping |
Applicable roles
| Role | Main operations |
|---|---|
| Driver | Stock Requisition Request, Van Sales Ordering, Unloading, Stocktaking, Transfer, Vehicle Inventory, Delivery and Shipping |
| Salesperson | In-store order solicitation, ordering |
| Warehouse Keeper | Picking and Sorting, stock consolidation |
| Delivery Driver | Dispatch and Loading, Delivery and Shipping, Online Collection |
| Finance Staff | Online Collection reconciliation |
| System / Field Operations Admin | App permissions, Basic Settings, print templates, product and inventory configuration |