Published at: 2026-10-12
SendCloud sending reputation and quota
Understand how SendCloud reputation affects sending and which quota and billing rules apply.
Overview
An internet service provider (ISP) assesses sending reputation from sending history and recipient feedback.
Opens, clicks, downloads, successful delivery, and adding the sender to contacts improve reputation.
Spam complaints, deletions, rejections, and adding the sender to a blocklist reduce it.
The main negative factors are:
- Spam complaint rate.
- Unsubscribe rate.
- Invalid-address rate.
How does SendCloud calculate reputation?
SendCloud calculates reputation in real time from your sending activity.
Can I change the daily SendCloud quota?
Contact SendCloud support to request a change to the available daily quota.
SendCloud sending quota
| Account condition | Daily quota |
|---|---|
| Paid business user | 3,000 emails |
| Paid business user with reputation above 90 | More than 6,000 emails |
| Higher sending volume required | Request a quota adjustment from SendCloud support |
SendCloud billing rules
SendCloud counts the following events as billable emails:
| Event |
|---|
| Delivered |
| Soft bounce |
| Invalid address format |
| Address does not exist |
| Spam complaint |
| Recipient or sender rejection |
The billable count is the sum of these events.